In today’s competitive job market, employer branding is no longer a luxury—it’s a necessity. And in Ireland, where global tech giants meet homegrown talent, employer branding videos are becoming the go-to tool for companies to stand out, tell their story, and attract the right candidates.
What Is an Employer Branding Video?
An employer branding video is a short, engaging film that showcases your company’s culture, values, team, and vision. Unlike a typical corporate advertisement, it focuses on what it’s like to work at your company, not just what you sell. It’s storytelling with a recruitment purpose.
Why Are Employer Branding Videos Crucial in Ireland?
1. Ireland’s Competitive Talent Market
With Ireland being a hub for technology, pharmaceuticals, and finance, top talent has many options. A well-crafted employer branding video helps Irish companies stand out in a saturated recruitment space.
2. Gen Z and Millennial Preferences
These generations dominate today’s workforce and are visual learners. They’re more likely to engage with an authentic video that showcases team dynamics than read a long job description.
3. Remote and Hybrid Work Culture
Post-pandemic, many Irish firms offer flexible working. A video can effectively show your team in action—at the office, at home, or even at a co-working space in Dublin or Cork.
What Makes a Great Employer Branding Video?
✅ Authenticity
Real employees. Real stories. Avoid stock footage and scripted jargon. Capture candid moments of team collaboration, casual office banter, and shared wins.
✅ Clear Value Proposition
What makes your company unique? Whether it’s your flexible hours, diversity initiatives, wellness programs, or career growth, highlight what matters to job seekers.
✅ Cultural Fit
Show off your workplace culture—whether it’s a fast-paced startup vibe in Galway or a family-friendly work-life balance in Limerick. Let potential employees see if they “fit in.”
✅ Visual Quality
High production value isn’t optional. Use professional videographers familiar with Irish workplace storytelling to give your brand a polished yet personal look.
Benefits of an Employer Branding Video for Irish Companies
- Increased Applications – Especially from qualified, culture-fit candidates.
- Stronger Online Presence – Videos perform better on LinkedIn, Instagram, and career sites.
- Improved Candidate Engagement – A compelling video boosts application-to-interview rates.
- Enhanced Employer Reputation – People talk about brands that tell a great story.
Employer Branding Video Examples from Ireland
- HubSpot Dublin: Showcases diverse talent and hybrid work culture.
- Workhuman: Combines office shots with real employee testimonials about impact and purpose.
- Irish Life: Focuses on long-term career growth and team bonding moments.
How to Create an Employer Branding Video in Ireland
- Partner with Local Video Experts
Work with agencies specializing in Irish corporate culture and storytelling. - Develop a Strategic Script
Define your key message: “Why should someone work here?” - Select Employee Ambassadors
Choose team members from different departments to speak authentically. - Shoot in Natural Environments
Capture footage from offices, coffee chats, brainstorming sessions, and social events. - Distribute Wisely
Upload to your career page, YouTube, social media, job boards, and email signatures.
Final Thoughts
In a market as dynamic as Ireland’s, a powerful employer branding video can make all the difference. It doesn’t just promote open roles—it sells your mission, celebrates your people, and builds a community around your brand. Whether you’re a startup in Cork or a multinational in Dublin, it’s time to press “record” and let your culture shine.
Ready to create your employer branding video in Ireland?
Start with your story—because people don’t just want a job. They want a place to belong.