There is a question which came into the event organizer. Why
attendees came to the event? And the simple answer is that. Substantially, they
want to discover the conceal parts of information, knowledge which they can’t
explore by self. They want to communicate with each other, share their ideas.
So event organizer arrange the event with attendees thought.
Events Revenue
Business organizations retain the billions of dollars from their events. Companies organize different types of events such as business event, business meeting, conferences, training workshop for new product, festival and cultural, grand opening, sports and charity event etc. Through the events, companies enhance their sales, services and especially relationship with attendees. Event industry is growing industry, across the world. In the UK, business organizations generated more than £45 billion pounds and also the companies in the United States got lead in profit compare than UK companies. American business organizations produced more than $330 billion dollars from events, meetings and conferences and the worldwide business industry also affecting due to events, the number of profits figure is growing day by day. But with the passage of time, UK business companies getting lead in event industry. Successful event inducement the business procedures.
Event Importance
In shortly you can say that, in the modern world event became the major source of income for companies. Successful event is essential for business survival. Flop event could lead you to the end of your business and successful event have ability to take your business beyond the sky. Comprehensively, business organizations spent their 30% of budget on events. It became most expensive part for any business organization. Therefore, event success is necessary for companies.
Attendee’s Role
Attendee’s engagement and interaction plays a main role in the event success. If the event organizer build a bridge of better communication and collaboration perceived them and their customers. Then organizer will get an enormous profit from their attendees. But for attendees engagement there is one thing which availability is necessary in events. We are talking about technology devices role such as importance of iPad, tablet and other related electronic devices. Through them, event organizer could interact with attendees in an effective way. So most of companies hire iPad from iPad hire companies rather than buy and save their money and time.
So we will discuss here some rule of thumbs with technology tools which keeps attendees engaged:
- Digital Marketing
- Virtual Reality
Digital Marketing
Digital marketing is dominating and powerful tools which is extensively used by business organizations for attendee’s engagement in events. Apparently, 4 billion peoples connected with each other online and social media is playing as a role of bridge in interaction with each other. Approximately, the famous social platform Facebook have near about 2 billion users. Therefore, use of social media in an events became an essential technique. Through the social platforms such as Twitter, Facebook, Instagram and YouTube, event organizer can enhance the relationship perceived attendees which becomes the reason of successful event.
Virtual Reality
The dream of world as a global village now come true because of virtual reality. This technology finished the distance between peoples and their goals. Barrier of limitations had removed. This technology gives the unique and remarkable experience to the attendees which they remember for a long time. But this technology is expensive rather than other technologies. Small business cannot afford it, so if you want to use it in your events. It is recommended, also hire the VR from VR hire companies and convey your message to your attendees in an effective way rather than past.
Virtual reality and digital marketing are perfect tools which should use in event for attendees interaction and engagement.